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Introduction to Google Analytics
Google Analytics is an indispensable tool for anyone planning to track performance, in terms of visits and page views of its Web site "white".
For free access to Google Analytics to type the url is Google Analytics.
Each page of this service is structured to see clearly the numbers that could help improve the visibility of your site. This means that you can have a glance and a one-page overview of the state of health of monitored Web site.
Analytics allows you to add and track more than one site with the same account.
The Analytics home page (once logged in and selected the site for analysis) is called Dashboard (in English Dashboard) and provides the figures relating to the visits, a graphic placed at the top of the page shows the line Timeline of visits made in the last month. This chart can change over time is clicking on the dates shown at the top, both in the data measured by a click on the button "visits".
Little more is offered under the basic data to bear in mind now: the number of visits, number of pages viewed, the number of pages viewed per visitor, the bounce rate, the percentage of users leaving your site from page entry, the average time spent on site and the percentage of new visitors. Below this area there is a customizable area where you can add, delete and sort the reports which have been most affected.
Clicking on the dates always present in the upper right corner of the interface, just below the bar orange options, you access a small panel from which it is possible to define the period for which data is displayed for comparisions set between two different periods. Selecting "History" and the "Date Range" in the "Comparison", is possible through two colored box select two periods of time (long as desired) to compare. The colors of the two boxes will be used to display graphics in the evolution of the measurements on the site selected in the two periods.
Through Analytics, you can schedule sending reports via e-mail updates. The items can be scheduled at intervals (daily, weekly, monthly, quarterly) may contain one or more reports available (including comparisons) and are sent a choice in pdf format, xml, csv (Comma Separated Values), tsv ( tab-separated values), the latter two easily imported into a spreadsheet like Excel or OpenOffice Calc and to run more, or manipulation.
In each page, clicking on links included in the box "Support Resources" This left, you can get support information contextualised for each section displayed. In the same box the "Conversion University" offers tips on how to interpret the data shown to improve performance of the site. Moreover, in many pages the figures are often a small white circle with a question mark in it: clicking on it will display a brief description of the meaning of the data.
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